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Teddy's tale is not a happy story. In 2013 Teddies took to the streets. You might ask why would we display battered and hurt plush toys in public spaces, such as bus stops and park benches, where they would attract attention of passers by? We did it to draw public attention to the problem of violence against children!
The GOCC foundation has been working tirelessly to improve the situation in paediatric wards across the country and we decided that it is the time to make a stand against violence towards children. We refuse to close our eyes to the fact that there are still little patients who land in hospitals because they are the victims of violence or abuse. This has to stop! We need to make a stand against abuse which often happens in front of our eyes - in the streets, or within our earshot - just outside the walls of our houses. That's why we displayed plush toys, sporting clear signs of violent abuse. We need to stop being indifferent! We need to react when we see violent behaviour towards children! Don't avert your eyes - be there to help! Listen to the Teddy Bear's heartfelt plea - don't hurt me, love me!